Business-to-Business Marketers Go Green

"What companies are finding is that being environmentally sensitive is good for business and it's even better for people," said Bill Fields, president of Mintz & Hoke Communications Group

I came across this article in 'B to B', "The Magazine for Marketing Strategists". It gives a high-level discussion of how a high number of companies and industries are turning toward marketing their environmentally responsible initiatives. The article does acknowledge the criticisms that some may just be "green washing".

The article covers the energy industry, highlighting GE and its "Ecomagination" campaign in particular, the aviation industry, and the construction industry. It also briefly discusses how the media and marketing companies of these industries is dealing with their environmental issues.