Coca-Cola Aims to "Conserve and Protect" Water

As the need to protect the world's water supply is given more and more attention (see this week's cover story "Why You Should Worry About Water" in U.S. News & World Report) Coca-Cola has announced their intention to make their production more efficient and use less water. They also intend to recycle the water used in their production process as well as replenish the water in the communities in which they conduct their production. Their stated goal is to "replace every drop of water used to produce our beverages".