Friday, August 25, 2006

VCs and "CleanTech"

This article from the NYTimes is about Venture Capital and cleantech. Basically, it speaks of how alternative energy is a hot area for VCs to invest due to its money-making opportunities.

What I find the most interesting when reading the article is how certain people tip-toe through this type of area. What I mean is that right off the bat, the article starts by saying that Nicholas Parker, the chairman of Cleantech Venture Network, wants to make sure everyone knows he's not a "treehugger." I read another article recently that started in a similar way. Those statements only go to show that there is money in being responsible because what Parker is saying is that he's not in the alternative energy investing business to do any good (heaven forbid!!); he's in it because he can make himself and others a lot of money doing so.

It reminds me a bit of how the word "liberal" is somehow a bad word that people run away from - Republican candidates use it so effectively that they win primaries by disparaging each other with that dreaded word.

Call these things what you wish - 'doing the right thing' is becoming more popular. If people want to shy away from associating themselves with it, I say let them - as long as the right thing is being done.

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