(Product) Red

Yesterday, I took part in a conference call that Net Impact put together for chapter leaders. It was a talk from Marcus Chung, the Manager of Public Affairs with Gap Inc. The call was valuable for a number of reasons, two of which was to hear about a recent MBA graduate and how he got to be in such a position and to learn about the Gap's sustainability activities. For me, though, the most interesting part of the call was learning about (Product) Red, a great program that Gap Inc. is a part of.

(Product) Red may be old news to you, but I just heard about it yesterday. Here is a BBC article from January announcing its launch. In short, (Product) Red was launched by Bono and Bobby Shriver with the purpose of raising a sustainable flow of corporate donations to support the Global Fund to Fight AIDS, TB and Malaria. Corporate partners, which include American Express, Converse, Emporio Armani and Motorola, are making special products for this and are donating about 40% of the profits to (Product) Red.

I learned on the call yesterday, that the Gap will be releasing their (Product) Red products soon. Marcus said the prices will be slightly higher than their normal line, but that there are additions to the products that increase the value.