Sunday, July 16, 2006

Good Article About Ford Motor Company

Today's NY Times featured a good article (registration required) about the Ford Motor Company.

Some highlights:

  • The article's contention that if Ford would have turned to hybrids sooner, they would have kept pace with Toyota, and Bill Ford would have been able to give bottom-line results to back-up his environmental values.
  • The article speaks of the new assembly assembly plant that has a "green roof", which is a part of Bill Ford's desire to build a "green" factory that helps to restore, rather than pollute, the environment.
  • Bill Ford has forgone his salary over the past year and intends to do so until he "successfully revived Ford's fortunes."
  • Bill Ford had to fight with management to go forward (and continue) the Escape Hybrid as well as the above-mentioned River Rouge plant.
  • Bill Ford is a vegetarian.
  • Ford did announce that they will no longer produce 250,000 hybrid vehicles by 2010 but, instead, will produce 2 million flexible vehicles by 2010 (and continue to produce hybrids).
  • Environmentalists have criticized Ford for also not fulfilling a promise to improve S.U.V. efficiency by 2005 - in 2002, he said that the technology was not in place at Ford to achieve that.

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