Branson Offers $25M Innovation Prize

To encourage innovation in technology development aimed at reducing global warming, Richard Branson has put up $25 million. He is encouraging governments to match that amount. The prize will go to a technology unlike technologies that are currently under development and one that is "more than a stop-gap against global warming gases." In fact, the aim is to award a technology that will remove at least 1 billion tons of carbon dioxide a year from the Earth's atmosphere. Al Gore was with Branson at the announcement of the prize.