(Product) Red Set to Launch in U.S.

Back in August, I wrote about (Product) Red, which was launched by Bono and Bobby Shriver with the purpose of raising a sustainable flow of corporate donations to support the Global Fund to Fight AIDS, TB and Malaria. (Product) Red, which was launched in Britain in the Spring, has raised over $12 million for this purpose.

Yesterday, the U.S. launch began with a promotion by Bono and Oprah Winfrey. The Gap released their special (Product) Red clothes and will donate half of the profits to the cause. Apple will be donating $10 from each special edition red iPod they release for this promotion.