Marketing to LOHASians
If you noticed my links, one of them is for LOHAS. The acronym stands for Lifestyles of Health and Sustainability. The June 5, 2006 issue of Newsweek speaks about this segment, believed to be comprised of 17% of the population. This segment, which is "dedicated to personal and planetary health", according to the article, is growing - these are people that businesses are targeting more and more in their marketing expenditures.
The Newsweek article also has a link to a list of things "Lohasians" like.
posted by Gary @ 12:41 PM
2 comments
2 Comments:
Hey what a great site keep up the work its excellent.
»
Great site lots of usefull infomation here.
»
Post a Comment
<< Home