Tuesday, August 08, 2006

Starbucks Pledges a Minimum of $50K to Jumpstart

Starbucks, which has already expanded beyond coffee and tea beverages into selling music and promoting movies ("Akeelah and the Bee") is now in the business of promoting books. Starbucks has chosen the second and latest novel from Mitch Albom, known mostly for "Tuesdays With Morrie" and as a Detroit sports writer. The novel is titled, "For One More Day".

Starbucks has said they'd pledge $1 per copy sold at their stores, and a minimum of $50,000, to Jumpstart, a nonprofit education group that works with at-risk preschoolers on literacy matters.

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