Wal-Mart to Offer Fair Trade Coffee???

It appears that Wal-Mart is already purchasing some fair trade coffee and paying fair trade prices for some Sam's Clubs stores. This article, apparently on the front page of today's Washington Post, says that Wal-Mart is considering offering the coffee, from a certain Brazilian coffee co-op, in a number of their stores.

For the Sam's Club stores, they were able to replace their previous fair trade offering because they were able to sell it at a lower price. For Wal-Mart, however, this will mean they will be selling more expensive coffee. According to the article, "fair-trade beans are sold at a minimum of $1.26 per pound, compared with the world average last month of 90 cents."

Wal-Mart is trying hard to help their image. We'll see if they follow through and offer this fair trade coffee in their stores and help the members of the Brazilian co-op.